1993, Naming for Power: Creating Successful Names for the Business World. By: Naseem Javed. (ISBN: 0963970208 / 0-9639702-0-8)

Book Description: Linkbridge Publishing, New York & Toronto, 1993, Stated First Edition. Black hard cover boards with gold text. 6.25" x 9.5" tall, .75" thick, 255 clean crisp pages. Comes with a paper that says this book was a review copy (see scans).

Book Condition: Same As Brand New.

Dust Jacket Condition: Same As Brand New. NON price-clipped DJ [$20.00 US].

About This Book: "True, most of us have named a pet or child. But naming a business, product or service is another thing entirely, according to international name consultant Naseem Javed. In this intriguing, fascinating, insightful, often hilarious book, Javed confronts one of the most neglected yet crucially important aspects of business in the global economy."

About The Author: Naseem Javed, president of ABC Namebank International. 

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, and provocative. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce.

Following are some key issues, which Naseem has been credited and critically acclaimed for.

1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of three year training by the Federal Government Trademark Office.
1980 - Published a 400-page reference manual entitled “How to Name a Business
or a New Product”, which became a point of reference for major corporations in the industry.

1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually.

1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming.

1995 – Writing “Naming for Power”, and also “Domain Wars”, which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming.

2000 - Introducing the concept of “Corporate Domainization”. Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion.

Some thirty years ago, Naseem founded ABC Namebank Inc. in Toronto and New York, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world.

Canadian WHO'S WHO,
University of Toronto Press Incorporated since 1985 Editions.

JAVED, Naseem, B.A.; executive; b. Delhi, India; s. Mohamed and Amtul Omar; e. Marie Colaco & St. Patrick H.S.; Univ. of Karachi B.A. 1964; m. Lucie E. d. Anna and Peter Pomarico 6 Nov. 1980; one. s.: Tashi; p. Kitty; PRES. AND DIR., ABC NAMEBANK INT'L. INC. 1979; Cons. to Fortune 500 and other leading corporations, on matters of Corporate and Product Naming including Global Domain name positioning issues and has named many companies, including TELUS, CELESTICA, ZARLINK, TRONICUS, GENNUM, AGRICORE, POLLARA, VINCOR and hundreds of others. Syndicated columnist, author of major books and lecturer on Corp. Naming on the international conference circuit. Founder of ABC NAMEBANK INT'L., a Toronto and New York based Corporate Naming Consultancy. Cons., Montreal Summer Olympic Games 1976; Dir. and Mgmt. Cons., Canadian Direct Mktg. Cons. Group Limited 1970-76; Mng. Dir., Inst. of Electro-Ergonomics, Dir., Tradewriters Ltd., 1976-79; CDMMA Award, Best in Category for Graphics, Design and Marketing in Canada, 1976; author How to Name a Business or a New Product, 1980; Brand Name Considerations, 1986; Corporate and Business Naming Trends, 1987; Dangers of Elementary Naming, 1991; Naming for Power, Creating Successful Names for the Business World, 1993; Sunrise, Day One, Year 2000, 1996; Domain Wars, Naming For The Global E-Commerce, 1999; recreations: squash, painting, chess; Offices: P.O. Box 2360, One St. John's Rd., Brampton, Ontario Canada L6T 3Y9; (U.S.) 90 Park Ave., Suite 1600, New York, NY 10016. http://www.abcnamebank.com/ http://www.naseemjaved.com/